Transparency and marketing

Define Open

The whole thing reminded me of a story that I've heard Nat Friedman tell. Nat founded a former client of mine called Ximian, an open source company which was later sold to Novell. While at MIT, Nat spent a summer doing an internship at Microsoft and through that had a chance to talk with Bill Gates. They were discussing open source and the Apache server, which was growing in popularity.

Gates couldn't understand why developers would need access to the source code. He offered that if it's functionality that people wanted then Microsoft should just add that functionality to its servers. Nat came away feeling that Gates just didn't "get it," that the openness of the code WAS the draw. While many of the developers and users may never take advantage of the code, they wanted the option to peak under the hood and make changes and adjustments, should they feel the need. I've rarely, if ever, looked under the hood of my car, but I certainly wouldn't purchase one that didn't let me in.