Wednesday, March 29, 2006

Commercial ejected


The United Church of Christ commercial created by ad agency Gotham is here. Last year if you recall, the U.C.C. did an ad with bouncers rejecting church-goers as if it was some hip nightclub - discussed here. This year they've gotten "Ejector Pews."

Stuart Elliott, The New York Times

The church will return on April 3 with a second commercial, also from Gotham, titled "Ejector Pew." The spot depicts a smug, traditional-looking family looking askance as they are joined inside a church by worshipers who are significantly different from them.

Suddenly, the worshipers who are disabled or elderly, or who appear to be gay, Hispanic or of Middle Eastern origin, are forcibly ejected from their seats. "God doesn't reject people," the commercial says. "Neither do we."

So far none of the networks will run the ad. As a UCC member I think this is unfair.

Accessible Airwaves

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