Monday, March 20, 2006

What political debate can teach us about PR

It is not an accident that the first person to understand the power of blogs to move money and motivate supporters was a politician, Howard Dean. The nature of politics is to push participants to find new ways to communicate. This came to mind when I was looking at these flash videos:

Meatrix

Pizza Delivery

Whatever your political views, you can’t deny that they make their point in a compelling manner. This is an approach that can be adapted to new product announcements and other kinds of marketing. It is particularly well suited for small businesses dependent on viral marketing techniques.

I am trying to come up with an idea for flash video to promote information sharing and the GJXDM data reference model.

2 comments:

Matt Mills said...

Hi Alice,

Thanks for linking to The Meatrix, and thanks for your kind words about our approach. Our goal is to get the word out about the dangers of industrial factory farming, then encourage consumers to check out their local resources (such as farmers markets etc) for getting sustainable meat, dairy, and produce.

We're releasing the sequel to our first Meatrix film on the 30th of March. We're excited to be making a contribution to the dialogue about effective communications using new media.

Matt Mills
Media Relations Manager
Sustainable Table

Alice said...

Congrats on creating a compelling flash video.