I’m with Jim Horton, there is nothing nefarious about Wal-Mart reaching out to bloggers.
Last year, when I had the honor to present to the New Communications Forum there were several participants from Edelman. They seem to be doing exactly what I suggested, and very smoothly from the looks at it. I think the New York Times has a non-story.
John Wagner has a cautionary note.
Scoble asks, why don’t you just blog?