Wednesday, November 02, 2005

An analytical approach to the new PR

Society for New Communications Research Launches

Palo Alto, Calif. – October 31, 2005 – The Society for New Communications Research (, a new international, non-profit think tank, was announced today. The group was formed to provide a forum for research and education and a source of expertise focused on the broad theoretical and practical implications surrounding new communications methodologies, tools and technologies.

The Society will study the impact of emerging modes of communication such as blogs, wikis, RSS, podcasts, videocasts, collaborative tools and the growing phenomena of participatory communications and their effect on traditional media, marketing, public relations and advertising, as well as their broader impact on business, politics, entertainment, culture, education, religion and society at large. Activities will include the development of in-depth research studies, whitepapers, case studies, best practices and standards; industry education, the publication of the Journal of New Communications Research and an annual research symposium and awards program.

From the remarkable team of Elizabeth Albrycht and Jennifer McClure.

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