A Journalist Calls For Less Jargon From PR, Marketing Folks
John Wagner speculates that PR pros use these words to prove we fit in with our clients. I think he is one to something. In fact I will go further, our clients use words like that to show how advanced they are.
I think industry analysts are the worst offenders. They invent words like that so they can charge clients to explain what they mean.
I started Presto Vivace to help liberate our industry from this.
John Wagner: PR Pros As Translators