Tuesday, November 15, 2005

Why the price of online advertising is about to go up

Readers up 11% at US news websites

US newspaper websites are attracting users at a faster pace than the internet overall with visitor numbers up 11 per cent annually, according to figures released yesterday by Nielsen/NetRatings.

I think publications will start charging for more of their online content. I hope someone can develop a technology that would allow bloggers with paid subscriptions to link to individual articles that would allow their readers to click through to that article, and that article only. It would be great marketing for any news organization that employed such technology.

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