Blogs can be serious enough and conventional enough in execution to fit in with mainstream media (as will be the case when Time.com will begin running AndrewSullivan.com in January). But because blogs can be amended or erased, the people who write them tend not to be held to account.
It is perfectly true that you can alter or even delete a post; but the RSS feed is still out there. To say nothing of The Wayback Machine.
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